AI Insights · Timothy · July 2024
Top 5 Tax Preparation and Planning Apps on iOS in the US: Q2 2024
Discover the performance trends of the top 5 tax preparation and planning apps on iOS in the US for Q2 2024, including downloads, revenue, and active users.
In Q2 2024, the top 5 tax preparation and planning apps on iOS in the US showed varied performance trends in downloads, revenue, and weekly active users. Here’s a detailed look at each app’s performance based on data from Sensor Tower.
TurboTax: File Your Tax Return experienced significant fluctuation in downloads, starting strong in early April with approximately 153K downloads and peaking at 301K in the second week. However, downloads declined sharply to around 6.5K by the end of June. Revenue for this app showed a steady increase, peaking at around $30K in early May, before stabilizing between $21K and $27K in subsequent weeks. Weekly active users followed a similar trend, peaking at nearly 1.2M mid-April and gradually decreasing to around 463K by the end of June.
IRS2Go saw a moderate level of downloads, starting at approximately 45.6K in early April and peaking at 56.3K mid-month before gradually declining to around 12.5K by the end of June. Weekly active users for IRS2Go remained relatively stable throughout the quarter, peaking at around 866K in mid-April and ending the quarter at approximately 662K.
MyBlock showed a steady decline in downloads over the quarter, starting at approximately 32.6K in early April and dropping to around 2.7K by the end of June. Weekly active users followed a similar trend, starting at around 85.7K and ending at approximately 41.8K.
H&R Block Tax Prep: File Taxes had a notable start with approximately 27.4K downloads in early April, peaking at 48.9K in the second week, and then experiencing a significant drop to just 31 downloads by the end of June. Weekly active users mirrored this trend, starting at around 24.7K, peaking at approximately 41.3K mid-April, and declining to around 4.3K by the end of the quarter.
TaxDome Client Portal had a more modest performance in terms of downloads, starting at around 14.5K in early April, peaking at 17.9K in the second week, and gradually decreasing to approximately 1.2K by the end of June.
For more insights and detailed analytics, visit Sensor Tower.
